- Best maternity insurance cover – celebrates a maternity insurance cover that provides reasonable benefits given the premium, pays in a timely manner, company has good customer service.
- Best maternity hospital – celebrates a hospital that provides excellent maternal and new-born care, good facilities and unique maternal health programmes.
- Best Diaper brand- celebrates a diaper brand that provides great absorbency and comfort.
- Best baby hygiene product- celebrates brands such as soaps, wipes, lotions, baby oils etc.
- Best Family Friendly Restaurant- celebrates a restaurant that provides child friendly amenities & services.
- Best Family Friendly Holiday destination- celebrates a Kenyan holiday destination that provides child friendly amenities & services.
- Best Family Friendly company– recognizes companies that provide amenities that make parenting easier and also have favourable policies.
- Inspirational mom award – recognizes a mum who has gone through a difficult pregnancy journey and made it through to the other side.
- Little champion award – recognizes the tremendous courage and determination shown by a child born prematurely who has fought and triumphed against all odds.
- Super sibling award – celebrates a big brother or sister who has proven to be amazing help during a difficult pregnancy and birth or adoption process.
- Doting dad award – recognizes a dad who has gone above and beyond to care and look after his child/children and family during a difficult pregnancy or birth.
- Act of kindness award – recognizes a person who has gone above and beyond with an act of kindness to support a family who has gone through a pregnancy complication or loss.
- Midwife hero award – – recognizes a midwife who has provided exceptional care, professionalism and compassion during pregnancy and/or delivery
- Nurse hero award – recognizes a nurse who has provided exceptional care, professionalism and compassion during pregnancy and/or delivery
- Gynecologist hero award – recognizes a gynecologist who has provided exceptional care, professionalism and compassion during pregnancy and/or delivery
- Pediatrician hero award~ recognizes a pediatrician who has provided exceptional care, professionalism and compassion during pregnancy and/or delivery
- Courage Award – celebrates a couple or individual who have faced adversity on their road to parenthood but have shown great strength and resilience.
- Mum’s voice award – celebrates a mum who has spoken out about her own pregnancy experience and given hope to others.